Criticism to Advertisement of Nef Reserve Kandilli Project in İstanbul, Turkey
Advertisements are generally based on a "message". As Baudrillard said, it tries to convince consumers that the product will make them special. It emphasizes that the product will give them a different life or status, or the product is personalized and unique for the customer. Also, it represents kind of an imaginary world and shows the product's potentials. Like the other cases, Nef also uses this message idea in its projects. It emphasizes that you as a customer are unique so that we (Nef) think every single detail of our project for your benefit. They try to draw attention to the feeling of importance, and they focus on the personal ego. Also, in Nef Reserve Kandilli Project, each information part underlines that this project is special and designed for special people. For example, the "personal rooms and spaces designed by worldwide known designers." sentence supports the uniqueness idea. Also, they start to explain the project from concept idea to rend...