Social media with architecture

People spend time in social media almost half of the day, so it becomes part of their lives. While checking their Instagram posts or surfing on Facebook, they expose several images based on ads and consumerism. They desire the world they saw on the screen, and they want to be part of it. Social media algorithms also help that process. They show what manufacturers want to buy to the users according to their interests. When users see products over and over, they start to think that they need that product. That also increases the interaction between manufacturer and user. People can reach products that they wanted to use and communicate with brand represents. Also, they can see different products from different companies and enable to compare them according to their capacities. So that their awareness will increase. That awareness can be considered in positive or negative ways since it is based on capitalism. However, I want to give an example from a positive perspective. For instance, İstanbul Municipality made a renovation competition for three important squares in İstanbul. After the elimination process, three projects were sharing first prize. And the construction project was chosen from them with the referendum. Although projects were exhibiting in the square, everyone can not reach the information because of the pandemic. However, projects have Instagram accounts that show the aspects of design.  Citizens can see the projects, watch animations, and contact architects via social media.




Related reading: Des Freedman, “Media Policy Fetishism”, Journal of Critical Studies in Media Communication, vol. 32, ıssue:2, Taylor & Francis , 2015, pp. 96-111.



 

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