London Heathrow as spectacle

Debord states that commodity, which is consumerism and unity, acts as spectacle itself. And there are two different models, "concentrated spectacle" and "diffused spectacle." During the post-world-war era, economic and political power affected these two spectacles and combined them as "integrated spectacle." It shows the consumer society, which has seen itself in a spectacular global market. When it achieves to lead the social life, it becomes a sign of the ultimate end-product of the system. For this reason, the spectacle can be considered as a representation of consumerism. It focuses people's attention on consumption. People's interest plays an active role in determining product value. When they want more, the consumption world gets bigger and bigger. We can see that this growing world is also affecting architecture. Commercial spaces like shops and cafes become part of the architecture. For example, airports are transition spaces. People use these spaces for a minimal time. However, airports also suffer from a consumption culture. London Heathrow counts as one of the best airports for shopping. There are several shops and duty-free areas with well-known designer brands. These areas give different functions to the airport and turn it into a shopping center. Since airports describe as nonplace in the architecture world, changing the position can provide another characteristic. However, that new character will be based on capitalism and the consumerist world.

https://www.alternativeairlines.com/blog/best-shopping-airports















Related reading: Guy Debord, “The Commodity as Spectacle”, Society of the Spectacle, London: Rebel Press, pp. 19-25.

References: https://patricklim.phlarchitects.com/2015/10/21/architecture-in-the-society-of-spectacle-modernism-challenge-in-the-city-and-urban-area/





Yorumlar

Yorum Gönder

Bu blogdaki popüler yayınlar

Media architecture

Resim
Social media changes social life, and it creates alienation. According to the article, people will spend far more time on smartphones than with their partners. So, social media has become part of their lives. And the social interaction between people will decrease. People spend most of their time looking at a screen without any interaction. Also, they do not have a chance to choose images on the net. On the other hand, they have to look at the pictures that social media brings in front of them. That remembers me "media architecture". In media architecture, the façade of the building serves as digital artwork. People who use the street expose the features displayed on the façade. It can count as public art, but still, there is insisting. Different from traditional exhibitions, people cannot choose to see it or not. The artwork will become part of the daily routine. On the contrary, it gives a different language to architecture and makes static architecture more dynamic, and th...
Devamı

Social media with architecture

Resim
People spend time in social media almost half of the day, so it becomes part of their lives. While checking their Instagram posts or surfing on Facebook, they expose several images based on ads and consumerism. They desire the world they saw on the screen, and they want to be part of it. Social media algorithms also help that process. They show what manufacturers want to buy to the users according to their interests. When users see products over and over, they start to think that they need that product. That also increases the interaction between manufacturer and user. People can reach products that they wanted to use and communicate with brand represents. Also, they can see different products from different companies and enable to compare them according to their capacities. So that their awareness will increase. That awareness can be considered in positive or negative ways since it is based on capitalism. However, I want to give an example from a positive perspective. For instance, İs...
Devamı